A multinational US based automaker was considering altering the company’s strategy and business model in the face of changing realities. A resilience and innovation gap can grow into an existential risk. Statistics show that companies are six times more likely to go bankrupt today than 40 years ago. Today, the car ownership model is gradually being replaced by a model where a vehicle is a service. In view of this, the automotive company declared itself not a manufacturer any more, but a mobility company.