Marketing Simulation

Simulation modeling allows you to target your marketing effectively. Strategies can be tried and tested virtually, saving expense and providing a risk-free environment for experimentation.

Maximizing the efficiency of marketing and sales strategies is made possible with AnyLogic. You have the flexibility and capacity to capture the factors and dynamics of your market. Data from your current databases can be integrated, and predictive models developed, for the analysis of future market development.

With AnyLogic simulation modeling you can get the insight needed to choose the right strategies for marketing success in your business environment.

Typical tasks in area of market analysis and forecasting:

  • consumer behavior
  • brand loyalty and product switching
  • promotion response
  • competitor behavior
  • new product introduction
  • market behavior

Marketing simulation case studies

Example marketing simulation models

View more

These companies trust us

View more

Simulate markets and competition with AnyLogic

Try for free Get a quote

More industries