Marketing Simulation Software

Market simulation allows you to target your marketing effectively. Strategies can be tried and tested virtually, saving expense and providing a risk-free environment for experimentation.

Maximizing the efficiency of marketing and sales strategies is made possible with AnyLogic. Simulation gives you the flexibility and capacity to capture the factors and dynamics of your market. Data from your current databases can be integrated, and predictive models developed, for the analysis of future market development.

Market simulation modeling with AnyLogic gives you the insight needed to choose the right strategies for marketing success in your business environment.

Using market simulation software is key to detailed analysis and the effective development of your marketing.

Typical marketing simulation tasks for AnyLogic software in the areas of analysis and forecasting:

  • consumer behavior
  • brand loyalty and product switching
  • promotion response
  • competitor behavior
  • new product introduction
  • market behavior

Marketing simulation case studies

Example marketing simulation models

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Market simulation modeling with AnyLogic

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