A major US airline wanted to explore several options to generate new profits through ancillary products or changes to existing policies. Although the revenue generation through charging additional fees was apparent in the short term, prior to implementing a policy change, the airline opted to evaluate the long term perceived impact on brand equity, market share, and customer loyalty.
In 2008 there were three huge companies in the telecommunications market in Argentina. Each company wanted to enter the markets that they hadn’t covered yet, but the consequences of such actions had to be estimated. That’s why Telefónica decided to employ Continente Siete, a consulting company, to build a model of the market using AnyLogic multimethod simulation software.
Vendasta created automation system to gather all necessary sales and marketing tools on a single platform and minimize the manual work of managers. They needed qualitative research of partner adoption, running automations, and workflow optimization. The company applied system dynamics modeling to explore different scenarios and make the right conclusions.
Evans & Peck and Alcatel Australia jointly developed an agent based model of consumer choice of Internet services which allowed market scenario analysis for the following 10 years.
One of the huge pharmaceutical companies employed Bayser Consulting for development of product launch strategy. Simulation modeling was applied for reconstruction of interactions between the company, doctors and patients.
Sterling Simulation consulting company was chosen to provide an agent-based marketing model for a pharmaceutical firm. The company owned two competing non-generic drugs on the same market. One drug was well established and tended to be the industry leader, and the other one was recently introduced. There were several concerns about how to obtain a useful market share for the newer drug, while maintaining or increasing the market share for the company’s drugs as a whole.
One of the world’s leading motor vehicle producers needed a strategic forecast of their performance in the US market for the next five years. The company wanted to estimate the dynamics of demand on their product and the expected revenue, taking into account current clients, dealers, competitors, and the used vehicle market. Their main objective was to determine how much product the company would need to produce in the following years.