There has been a dramatic increase in investment by both venture capital and strategic investors in new robotics technologies for supply chain automation. These investments have been driven by rapid changes in expectations for consistent, fast, flexible consumer experience across all channels. Traditionally, automation and associate order fulfillment software has been optimized around a limited set of products (or SKU’s) and for the requirements and constraints of a specific channel between manufacturer and consumer. This may result in different, and potentially incompatible technical solutions being implemented at the same distribution center. The new expectation is that the retailer provide a consistent, and hopefully superior, consumer experience, regardless of which channel is most convenient for the consumer to use.