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anyLogistix Webinar, June 22nd


anyLogistix Webinar, June 22nd

AnyLogic, the standard in simulation and modeling technology introduces anyLogistix™ (ALX™), the supply chain analytics software to design, optimize and analyze your company’s supply chain. It combines powerful analytical optimization approaches together with innovative simulation technologies offering you a comprehensive set of tools for end- to-end supply chain analytics.

Join us for the anyLogistix Supply Chain Software Webinar June 22, 10:30 am CDT!

Webinar Agenda:

Beyond Market Mix Models


Beyond Market Mix Models

Traditional Marketing Mix models attempt to explore the tradeoffs amongst different marketing channels and the spends associated with them. The weaknesses of these models are, generally, their static nature and the restrictive assumptions required to apply their results. For these reasons, an American pharmaceutical company, one of the largest in the world, engaged with Sterling Simulation to explore the benefits of agent-based modeling, prior to launching a new product. The use-case was presented by Scott Hebert, Vice President of Sterling Simulation at the AnyLogic Conference 2015.

Modeling Intelligent Energy Systems for Cities and Regions


Modeling Intelligent Energy Systems for Cities and Regions

As the hubs of economic activity, cities drive the vast majority of the world’s energy use and are major contributors to global greenhouse gas (GHG) emissions. Nowadays, roughly half of the world’s population is living in urban areas, and this share is increasing over time, projected to reach 60% by 2030. Cities are responsible for the largest consumption of energy resources worldwide – between 60 to 80% – and account for a roughly equal share of global CO2 emissions. The European Institute for Energy Research (EIFER) is a European economic interest group whose mission is to develop know-how and innovative solutions and products for the management of energy and related economic and environmental questions. Dr. Enrique Kremers from EIFER evaluates energy policies and their impact on reducing energy consumption to improve energy efficiency.