The sphere of public transportation services in Australia is undergoing a transformation in response to a number of drivers, such as a need for inter-modal integration and widespread introduction of consumer information technologies. However, in order to better address new challenges associated with these changes one must first develop an understanding of the dynamic relationships between the way public transportation system operates and the many ways in which people use it to achieve desired mobility. The public transportation company employed PwC to develop a solution for better decision-making and problem-solving. A model was built using AnyLogic 7 as a platform to unify and animate various static data into a dynamic system of interactions. The model is based on three sources of information: network structure provided in GIS format, service timetable in tabular form and ticket sales information gathered from a variety of systems.