Industry leaders are realizing the benefits of Agent Based Modeling with AnyLogic software. In the dynamic and complex market environments of telecommunications, insurance, epidemiology, and healthcare, consumers make choices based on the characteristics of the consumers themselves and other factors that are best captured by the agent based modeling paradigm. Individual-centric data from Customer Relationship Management systems can be used to parameterize the model agents. The number of papers published for WinterSim 2013 using Agent Based Models nearly doubled from that of 2012. See how industry leaders are putting CRM, ERP and other big data to work using Agent Based Models.