Each year millions of dollars are spent on studying the complicated nature of interactions in society. From corporations charting their own popularity among key demographics, to governments attempting to meet the changing societal needs of their citizens, the answers to these questions do not come easy. Furthermore, to be effective, these studies must be accurate.
Analysis methods like focus groups and targeted studies provide some insight, but they are limited and constrained. Often the results lead to solutions that lag the dynamically-changing issue they are meant to address. There is, however, a solution.
AnyLogic simulation modeling offers decision makers exceptional freedom to explore the interactions driving the challenges faced by society today. A synthetic population of simulated agents can be used to forecast the urbanization of an area or study the effectiveness of healthcare policy proposals based on real-world data. Let AnyLogic help you tackle the questions you want to answer, and get the results you need.