Markets and competitionView Other Application Areas»

Agent Based Modeling (sometimes combined with System Dynamics) is currently the most efficient approach to modeling consumer behavior as well as the behavior of competing companies pursuing independent strategies. AnyLogic allows you to graphically capture the key states, transitions and interactions of individual consumers, populate the model with real numbers of agents-consumers (perhaps using your CRM data), and simulate the dynamics of the market.

Typical tasks in area of market analysis and forecasting:

  • consumer behavior 
  • brand loyalty and product switching
  • promotion response 
  • competitor behavior 
  • simulation-based strategist games marketplace models combined with supply chains, logistics and manufacturing model
  • new product introductions where comparable historical consumer data does not exist

 
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Reviews & testimonials

  • I go back with AnyLogic to the very beginning: over ten years now. Ten years ago, AnyLogic was what I call the only industrial strength product that had a hope of doing both system dynamics, agent based, and discrete event in one package. As best as I can tell, it’s still the only package that has that capability. As we do more especially in the realm of agent based models, there are some open-source tools, but none of them has anything close to the functionality that AnyLogic does.

    Dr. Mark Paich, Director,
    PricewaterhouseCoopers LLP
  • Anylogic is by far one of the most advanced software programs for simulation of complex systems. It can be applied efficiently in the modeling of highly complex systems in various spheres of contemporary economics and teaching, as well as in teaching MBA classes to top managers and corporate decision makers.

    Dmitry Katalevsky, Ph.D. Economics, lecturer MBA/EMBA classes, Senior Manager,
    Deloitte & Touche CIS
  • With AnyLogic, we can develop real time models to show our clients how their factories will react to different types of scenarios. We can also help them understand their problems and think of possible solutions. We can even try these solutions in the model! AnyLogic is user friendly. With little programming knowledge, you can create your own model and learn more by using the software.

    Marina Perez Gaido, Industrial Engineer,
    Continente Siete
  • As an educator, I was in the market for a modeling package to teach to help my undergraduate students understand the principles of multi-domain modeling. After reviewing several products, AnyLogic combined the robust feature set I was interested in with an intuitive user interface that should make it easy for my students to pick up the tool and start gaining insight into their problems in a hurry. I was also extremely pleased with the flexible pricing for academic users.

    Marshall Bartlett,
    Hollins University
  • I have been using AnyLogic for 5 years for various commercial projects (transportation, demographic projection, etc.), and in education. Taking into consideration my experience in using different agent based modeling tools, I can say that AnyLogic leaves them all behind. AnyLogic provides you with the possibility of visual design of elements in models and a rich library of controls. According to my experience, students show better performance and learn material efficiently when using AnyLogic. I would like to point out the growing popularity of this tool, as you can often see various AnyLogic models presented at Social Dynamics congresses.

    Albert Bakhtizin,
    CEMI Russian Academy of Sciences
  • AnyLogic is not only a multifunctional simulation modeling tool, but it is also a high-tech software developed on the basis of the current standards and principles of software engineering. It is an efficient decision-making tool which can cope with the challenges of management and market economy. Every release provides you with new sample models and case studies which show all the varieties of spheres where simulation modeling can be applied. AnyLogic has been used in State University of Management for about 8 years, in an MBA course of the Business School and upgrade courses of economic processes simulation.

    Natalia Lychkina,
    Moscow State University of Management

These companies already use AnyLogic for markets and competition

Case Studies

  • Simulation of Telecom Market in Argentina
    In 2008 there were three huge companies in the telecommunications market in Argentina. Each company wanted to enter the markets that they hadn’t covered yet, but the consequences of such actions had to be estimated. That’s why Telefónica decided to employ Continente Siete, a consulting company, to build a model of the market using AnyLogic multimethod simulation software.
  • Major US Airline Decides NOT to Charge Additional Fees
    A major US airline wanted to explore several options to generate new profits through ancillary products or changes to existing policies. Although the revenue generation through charging additional fees was apparent in the short term, prior to implementing a policy change, the airline opted to evaluate the long term perceived impact on brand equity, market share and customer loyalty.
  • American Motor Vehicle Market Simulation
    One of the world’s leading motor vehicle producers needed a strategic forecast of their performance in the US market for the next five years. The company wanted to estimate the dynamics of demand on their product and the expected revenue, taking into account current clients, dealers, competitors, and the used vehicle market. Their main objective was to determine how much product the company would need to produce in the following years.
  • Modeling of a Pharmaceutical Product Launch
    One of the huge pharmaceutical companies employed Bayser Consulting for development of product launch strategy. Simulation modeling was applied for reconstruction of interactions between the company, doctors and patients.
  • AnyLogic Simulates Consumer Choice in Telecommunication Market
    Evans & Peck and Alcatel Australia jointly developed an agent based model of consumer choice of Internet services which allowed market scenario analysis for the following 10 years.
  • A Pharmaceutical Company Decides on a Marketing Strategy Using Agent-Based Modeling
    Sterling Simulation consulting company was chosen to provide an agent-based marketing model for a pharmaceutical firm. The company owned two competing non-generic drugs on the same market. One drug was well established and tended to be the industry leader, and the other one was recently introduced. There were several concerns about how to obtain a useful market share for the newer drug, while maintaining or increasing the market share for the company’s drugs as a whole.